Mobile App Builder Platform (BuildFire)
Problem
Small businesses and nonprofits lacked affordable, customizable mobile apps. Competitors were either too costly or too rigid
Approach
- Designed drag-and-drop templates for industries like fitness, retail, and education
- Led integration roadmap (Stripe, Shopify, Salesforce).
- Partnered with UX to streamline onboarding and usability
Outcome
- Platform grew to 50,000+ published apps.
- Onboarding time reduced by 40%.
- Expanded global adoption across industries.
My Role
Owned roadmap, wrote user stories, drove integrations, and launched new features to market.
